An article on Commsec's The Front Foot publication points to research by Financial Planning Association of Australia (FPA) and Financial Executive Women (FEW) which shows women currently make up just 20 percent of the financial advising profession. The Advice industry typically offers flexible work hours with significant earning potential along with the opportunity to positively impact lives. These tend to be some key points for women in choosing careers. The problem may actually come down to not educating young girls about possible career options early. The 2014 Allstate Foundation survey shows the inherent biases between males and females when it comes to money. Most startlingly it shows how parenting creates different rules for gender.

Does this then mean Industry needs to work harder to explain options to kids? 

Yes. 

A 15 year old girl may not be thinking about when she will be planning career breaks to have children. But she certainly should be more aware about jobs and roles that exist where she can either work for herself or within an organisation, earn well, help people with life decisions, and have the option of flexibility down the track. Both parents and Industry need to rethink their approach to money and children.